Thanks to the internet, marketing your
small business can now be less expensive, further reaching, and
more targeted than at any time in history. It is estimated that
there are over 2 billion people using the World Wide Web on a
regular basis. If you are not harnessing this relatively
inexpensive, but certainly powerful, tool for advertising your
business, you are leaving money on the table.
Small businesses can be competitive on a
shoe-string budget using the many creative methods available
online. The nicest benefit, aside from cost-efficiency, is that
advertising can be targeted to specific people, based on their
interests, the sites they visit, the things they are searching
for and so on. In other words, you are marketing towards the
people most likely to buy your product or service, and not
wasting your time with people who aren’t interested in what you
have to offer. This was difficult or impossible to achieve in
the pre-internet days!
At the Web Dude, we are constantly tracking
the latest internet trends, determining how to get the greatest
Return-On-Investement for your marketing budget. Here are the
marketing packages we currently offer. Click on the link for
more information and prices.
On-Page Search Engine
Optimization (SEO): This is the process of optimizing the
content (seen and unseen) of a website in ways that the search
engines can find, and then prioritize, the site. It largely
refers to code built within the computer program that makes up a
website, but also includes aspects of the visible parts of the
site as well. We offer two levels of on-page SEO. The first is
the technical part described above. The second level adds on
some research that, although technically not on-page SEO, we
group together because the information we find will affect how
we perform the on-page SEO, as well as how we handle off-page
Off-Page Search Engine
Optimization (SEO): Off-Page search engine optimization is a set of marketing
techniques performed to help rank your website’s keywords higher
among the search engines. Unlike on-page SEO, these techniques
involve other websites
with the goal of providing more exposure to your site.
Generally, these are time-consuming activities that must be
constantly monitored and kept up in order to maximize the
result. These off-page SEO strategies account for at least 80%
of search engine optimization (possibly much more, according to
many SEO analysts).
Social Network Marketing
and Subscription Email Services:
In times past, small businesses relied on word-of-mouth as their
greatest form of advertising. In the internet age word-of-mouth
is even more critical to success. It’s just that it is now done
on the internet using many different social network websites.
Most have heard of, if not use, Facebook, Twitter, Yelp, and
many others. If your business isn’t harnessing these powerful
methods of marketing, you are ‘leaving money on the table’. If
you depend on repeat business, you should consider an email
newsletter service. It is the best way to keep customers
informed of news and specials, and generally reminding them
about your company's offerings.
The Search Engine Optimization and Internet Marketing techniques
discussed above are the most current, effective, and powerful
methods of online exposure available. What is nice about them is
that they are either free or very inexpensive. The downside of
these methods is that they require constant up-to-date
information about search engine ranking algorithms and how to
accomplish them. Furthermore, they are time consuming and they
take a while to start producing results.
If you need
faster results, there are many options for paid internet
advertising. As with most things, some are better than others.
Looking primarily at return-on-investment, we have opted to
offer only the two most successful pay-per-click options for our
clients. Pay-per-click works because impressions are targeted to
a user’s search query matching your keywords. In other words, if
you are selling dog training sessions, your ad will show up if
somebody searched for “dog training”, but won’t if they searched
for “local dentists”. More importantly, you only pay when
somebody clicks through to your website or landing page.
Finally, you get to select how much you want to invest in your
advertising each month.